Seychelles Tourism Board signs agreement UK flag carrier airline in London
It is earlier
this month during the Seychelles participation at the 40th edition of the World
Travel Market (WTM) that the Seychelles Tourism Board (STB) Chief Executive,
Mrs. Sherin Francis and British Airways
representative (BA), Mr. Juan C Giraldo signed the agreement fastening future
collaborations between the two companies for the coming year.
The newly signed
agreement follows the contract signed in 2017, prior to the start of direct
flight to the Seychelles route including joint promotional activities between
the two companies.
As a result of
the signature of this agreement, Seychelles was heavily featured across the
campaign, which ultimately lead to a great first year of operation on the
UK/Seychelles route for the airline.
On the Seychelles’
side, Mrs. Francis mentioned that with STB’s participation to the 2020 January
sale partnership with the airline the destination is anticipating another
successful campaign next year as the sale is also supported by a large media
campaign.
She further mentioned
that the STB’s commitment to the project is also an investment to ensure the
Seychelles Islands as a holiday destination stands out in the market at a time
when other travel brands are also on sale.
“This agreement reinforces the collective business rapport between STB
and British Airways. Since the airline has
started flying again to
Seychelles in 2018 the arrival numbers for the UK, market has been increasing
consistently to our mutual satisfaction. Our partner investment will definitely up-weight the
campaign, which will provide an add-on to our image as a destination,” said
Mrs. Francis.
The campaign runs
at a peak booking period on the UK and Irish markets. As such, many
airlines, Tour operators and tourism boards including the STB choose to
advertise heavily at this time to ensure we are at the forefront of the
consumer’s minds as they plan and book their holidays for the year ahead.
The event, which
was part of the engagements of the Seychelles Tourism Board (STB) Chief
Executive, Mrs. Sherin Francis during her business trip in London also focused
on the collaboration of the two companies, their respective strategies.
